![]() ![]() Also, if this company becomes successful it will be because it offered a more sustainable choice for consumers without requiring them to dramatically shift their personal habits (a well-documented block to creating meaningful change). This then takes pressure off consumers to be “perfect” and puts it on beverage companies to do better. I also accept that my choice/ability to use a reusable bottle comes with it a great deal of privilege not everyone has. Given these two givens, I was able to see the good in ZenWTR, especially their goal to rescue 50 million pounds of OBP by 2025. I accept that, whatever my own preference, people like drinking out of plastic bottles. The response? “That’s virtually impossible.” What made me invest was the chill I felt when my question, “What happens when you run out of ocean-bound plastic to recycle?” was answered. I found swaps for so many of my single-use plastic choices and found I enjoyed the challenge of strategizing my day-to-day life so that it reduced my reliance on disposable plastic products. In 2017, I discovered the Zero Waste lifestyle, and I got really into it. I decided to focus less on what others were doing and change my own habits, and started carrying my own bottle to drink out of. Of course, what I eventually realized is what bothered me most was my own participation. ![]() It had always bothered me how many plastic bottles of water were left half drunk on my film sets. This excellent advice came up recently when I was presented with the opportunity to invest in ZenWTR alkaline bottled water. Something my mom taught me from a young age is that you should try not to let perfect get in the way of good. Other major investors: Jessica Chastain, Zoe Saldana, Khloé Kardashian, Paris Hilton, Ellen DeGeneres, 2 Chainz, Ellie Goulding, Juicy J, Lil Jon, Kelly Slater, Julio Jones, Tristan Thompson, Erin and Sara Foster, Phil Mickelson, Bryson DeChambeau, Max Homa, and Danny McBride.Dimitrios Kambouris-WireImage/Getty Images ![]()
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